For the purposes of GDPR, MatScale is the data controller of your personal data.

Contact Information:

• Email: contact@matscale.com
• Website: https://www.matscale.com

We may collect:

• Name and email address (via Google Login)
• Account details
• Customer support communications

When you use our Services, we collect:

• Uploaded video files
• Processed video outputs

We collect usage data via analytics tools:

• IP address
• Device and browser type
• Pages visited and interactions
• Referral URLs

This is collected using tools such as Google Analytics.

Payments are processed by Paddle.

We do not store:

• Credit card details
• Billing information

Paddle may collect and process payment data in accordance with their own privacy policy.

We use your data to:

• Provide and operate the Services
• Process and manage your account
• Process payments and refunds
• Improve performance and user experience
• Monitor usage and prevent abuse
• Comply with legal obligations

We process personal data under the following legal bases:

• Contractual necessity – to provide our Services
• Legitimate interests – to improve and secure our platform
• Consent – for analytics and cookies (where required)
• Legal obligations – to comply with applicable laws

We retain data as follows:

• Uploaded video files: deleted within 72 hours
• Processed video outputs: stored indefinitely for user access
• Account data: retained until account deletion

We may retain data longer if required by law or for legitimate business purposes.

We may share your data with:

• Cloud storage providers (e.g., AWS S3)
• Analytics providers (e.g., Google Analytics)
• Payment processors (Paddle)

We may disclose data if required to:

• Comply with legal obligations
• Enforce our Terms
• Protect rights and safety

Your data may be transferred and processed outside the UK/EEA, including in the United States.

Where required, we ensure safeguards such as:

• Standard Contractual Clauses (SCCs)
• Transfers to certified organizations

We use cookies and similar technologies to:

• Enable website functionality
• Analyze traffic and usage
• Improve user experience

Where required by law, we obtain your consent before using non-essential cookies.

For more details, see our Cookie Policy.

If you are located in the EEA or UK, you have the following rights:

• Right of access – request copies of your data
• Right to rectification – correct inaccurate data
• Right to erasure – request deletion of your data
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time

To exercise your rights, contact us at: contact@matscale.com

We implement appropriate technical and organizational measures to protect your data, including:

• Secure cloud storage (AWS)
• Encryption where applicable
• Access control measures

However, no system is completely secure.

Our Services are not intended for individuals under the age of 18.

We do not knowingly collect data from children.

Our Services integrate with third parties, including:

• Google (login and analytics)
• Paddle (payments)
• AWS (storage)

These third parties have their own privacy policies, and we are not responsible for their practices.

You may request deletion of your personal data by contacting us.

We will:

• Delete your data unless legally required to retain it
• Respond within the timeframe required by GDPR

We may update this Privacy Policy from time to time.

We will notify users by:

• Updating the “Last Updated” date
• Posting updates on our website

If you have questions or concerns about this Privacy Policy:

• Email: contact@matscale.com
• Website: https://www.matscale.com